# Jorge Orejas - Complete Website Content > This file contains the full content of all blog posts, projects, and work experience from Jorge Orejas's personal website. Intended for LLM ingestion and deep analysis. For a summary and links, see /llms.txt. ## About Jorge "../../utils/getAge"; I'm a {getAge("2003-03-08")}-year-old developer and entrepreneur from Asturias, Spain, passionate about leveraging technology and innovation. With expertise in AI solutions, web development, and building with business in mind, I focus on creating impactful, creative and scalable solutions. ## Complete Blog Posts Collection ### Values ​​joined with talent is needed for greatness **Date:** 12/8/2024 **Description:** Discover why aligning values with talent is the key to creating impactful, lasting success that truly changes lives. **Draft Status:** Published **Slug:** talent-and-values When you're building something that changes lives, it’s tempting to focus entirely on talent. Talent, after all, gets things done. Without it, nothing works. But talent alone isn’t enough. If you want to build something meaningful, the foundation has to be values. Why values? Because they determine how talent is used. Talent without values is like a powerful engine without a driver. It may move fast, but it could be heading off a cliff. Values steer talent in the right direction. They ensure that what you build isn’t just effective but also worthwhile. Startups are a good example. The best ones often succeed not just because they’re talented but because they’re rooted in values. Think of companies that have genuinely improved lives,ones that made products people love or solved problems people didn’t know could be solved. They didn’t just execute well. They cared about the right things. The hard part about values is that they take time to show results. Talent gives you immediate feedback: code compiles, sales close, growth happens. Values work slower, shaping decisions in ways you might not notice day to day. But over time, they determine whether what you’re building will last. Talent builds. Values direct. Together, they make success possible. Anything else,no matter how flashy or exciting,is just a faster way to fail. If you’re serious about changing lives, start with values. Everything else follows from there. --- ### The Gap Between Ideas and Execution **Date:** 11/19/2024 **Description:** Exploring the hidden potential between thinking and doing, and how to bridge the gap. **Draft Status:** Published **Slug:** gap-between-ideas-and-execution The space between your mind and your Mac is apparently small. You think, you type, and the ideas appear. But this simplicity hides something important. Most of the value is lost in the gap between thinking and doing. The problem isn’t coming up with ideas. Ideas are cheap. The hard part is turning them into something real. That’s where the hidden millions are. It’s like mining. The value isn’t in knowing where the gold is, it’s in building the mine and extracting it. What makes this gap tricky is that it’s full of distractions. Some people get stuck polishing their ideas, convinced they aren’t ready yet. Others over-engineer the process, building tools they don’t need. But the worst is doing nothing at all, being so overwhelmed by the distance that you never even start. The trick is to work fast and imperfectly. Take the smallest step that moves you closer to the idea. If you think of a great app, don’t sketch out a hundred screens. Build one feature, even if it’s ugly. You can always refine later. Every small victory shrinks the gap. Most people spend their lives in the space between. They dream but don’t act. If you can close that gap, even a little, you’ll find there’s more value there than in the most brilliant idea. Because value doesn’t live in the idea. It lives in the execution. --- ### Why Startups Should Hire Indie Hackers **Date:** 11/12/2024 **Description:** Indie Hackers bring resilience and innovation, driving startups to build boldly and stay closer to what users truly want. **Draft Status:** Published **Slug:** hire-indie-hackers Hiring Indie Hackers is one of the best things a startup can do. You want people who can ship fast, work autonomously, and understand the market deeply. Indie Hackers, by nature, fit this perfectly. They're used to building and shipping quickly, often & solo, so they don't need much guidance. That's a huge advantage when you have limited resources and tight deadlines. But there's more to it than speed and autonomy. Indie Hackers often have a close connection with their users because they've usually built products from scratch, listening carefully to feedback to make something people actually want. So when they come into a startup, they bring with them a knack for reading the market that few other candidates can match. Indie Hackers know what it's like to launch with minimal resources, which makes them particularly resourceful. They’re less likely to get bogged down by process or unnecessary bureaucracy, which means they’re more likely to help a startup get from point A to point B faster. Even in scaleups, they can be a team that breaks barriers and ship faster than product teams, being able to build outside of the roadmap solving those defficits that can move the needle and increase growth. Focusing always on universal and broad solutions that can be easy to build and mantain yet infinitely helpful for the clients. In a startup, you don’t need people who follow orders; you need people who can figure out what to do next. Indie Hackers do that naturally. They're a good bet if you want to hire people who will bring the kind of speed, independence, and market sense that can drive a startup forward. --- ### Code as a Form of Creativity **Date:** 11/5/2024 **Description:** Coding isn’t just technical; it’s deeply creative. Like artists, programmers start with a blank screen, making choices that shape something entirely new. **Draft Status:** Published **Slug:** code-as-creativity When people talk about creativity, they usually mean art, music, writing, things associated with images or emotions. But programming is just as creative, maybe even more so, because you’re creating something out of nothing, and the process involves a lot of the same steps artists use. Coding starts with a blank screen, which is the programmer’s version of a blank canvas. Like an artist facing a blank canvas, a programmer faces a set of choices, an empty world with no inherent structure. Every line of code, every function, every loop, is a deliberate decision that brings some new function, some new form, into existence. And those choices are rarely linear or straightforward. Good code isn’t just efficient; it’s elegant, much like a well-designed building or a painting. There's a kind of flow to it, a structure that feels intuitive even though it’s built from abstract logic. In code, as in art, constraints can be useful. You work within the limits of your language, the performance of your hardware, the time you have. But within those limits, you can do almost anything, and the variety of what you can make is as vast as in any art form. People might not think of code as creative because it’s not visual or easy to understand, but the creativity is there. It’s just made of ideas, not images. --- ### The Trap of Defeatism **Date:** 10/29/2024 **Description:** Defeatism is the silent trap that stops progress before it even begins. This mindset convinces us that trying is pointless, yet it’s this very belief that guarantees failure. Here’s why overcoming defeatism is the first step toward real change. **Draft Status:** Published **Slug:** defeatism-mentality-trap One of the biggest traps people fall into is defeatism. The belief that things can't get better, so why even try. It sounds almost logical: you can't fail if you don't try, right? But it turns out you can. Not trying is its own kind of failure. Defeatism isn’t just about giving up; it’s about a mindset that locks you out of any possibility of improvement. It feels safer, but it's a trap. When you think you can’t make a difference, you stop trying. And when you stop trying, you're guaranteeing the result. This isn't just some quirk of individual behavior. Defeatism scales up. It’s everywhere, from individuals to companies to entire societies. You can see it when people say, “The system’s broken, so why vote?” or when a team at a company dismisses a new idea because “We’ve tried everything before.” It becomes an excuse to do nothing. The trouble with defeatism is that it acts like a self-fulfilling prophecy. If you believe nothing will change, it won’t, because you won't do anything to change it. So what's the alternative? Realize that progress doesn’t happen by accident. It happens when people who believe things can improve actually work to improve them. Sure, trying means you might fail. But the only way to guarantee failure is to give up before you’ve started. In the end, defeatism is just a way to avoid taking responsibility. It's easier to blame circumstances than to admit you’re not doing all you can. But life, companies, even countries, are shaped by those who choose to try. --- ### Profit with Purpose a new path for companies **Date:** 10/22/2024 **Description:** Imagine a future where companies don’t just seek profit but drive real-world impact as they grow. Effective altruism aligns purpose with scalability, proving that harnessing profit might be the most powerful way to solve big problems and reach those who need it most. **Draft Status:** Published **Slug:** effective-altruism If you want to do good, the usual path is charity. But what if you could run a business that helped more people than a nonprofit ever could? Consider Zipline. They use drones to deliver blood, medicine, and vaccines to places other delivery systems don’t reach. Their drones drop medical supplies into remote regions of Africa within minutes, sometimes saving lives with every flight. It started as a straightforward idea: use drones to help hospitals stock critical supplies. But over time, it became something else, a business model for a better future. Zipline’s approach represents a new category of altruism. They didn’t choose between profit and impact; they aligned the two. By creating a system that's scalable and efficient, Zipline has brought life-saving deliveries to thousands who would otherwise go without. And they’ve done it as a for-profit company, using the drive and resources of a business to fuel their mission. This might be the future of effective altruism: not organizations scraping for donations, but companies structured to improve the world as they grow. For many causes, this approach might make sense. If you want to solve a big problem, sometimes the best way isn’t to avoid profit but to harness it. --- ### The Power of the People You Admire **Date:** 10/15/2024 **Description:** How the people you admire shape not only your day to day but your growth as a person, through a blend of inspiration, challenge, and subtle influence. **Draft Status:** Published **Slug:** surrounding-yourself-with-admiration The people you admire have a surprising amount of control over who you become. It’s a quiet influence, often more powerful than the advice you get or even the goals you set for yourself. We don’t just look up to these people; we absorb their habits, their ways of thinking, even their weaknesses. Admiration is less about inspiration and more about exposure. The people you admire set the standard for what’s possible and what’s acceptable. If you admire someone for their ambition, you’re more likely to value ambition in your own life. If it’s their calm under pressure, you’ll start seeking that too. It’s almost inevitable that we pick up pieces of the people we look up to. The most interesting part of this process is how it reshapes us quietly. Admiring someone you know well might make you rethink what you do when things get tough or how you approach your work. And it’s not just their virtues that change us; their flaws do too. We learn to manage our own limitations by watching how they handle theirs. So the real power of the people we admire lies not in big moments of inspiration, but in the constant, subtle adjustments they make to our outlook. If you want to grow in a certain direction, the simplest way might be to find someone already there, and let admiration do the rest. --- ### Creativity Beyond Code **Date:** 10/8/2024 **Description:** What happens when the joy of creating overtakes the love for a specific tool? My journey from being a developer to embracing creativity in all its forms. **Draft Status:** Published **Slug:** creative-engineering For years, I thought being a developer was my calling. There’s a certain satisfaction in writing clean code, solving problems through logic, and building something that works. But the more time I spent coding, the more I realized something unexpected: it wasn’t just about development for me. It was about creating, whether that creation involved software, design, writing, or even just figuring out how to do something new. The specific tool didn’t matter as much as I thought it would. In engineering, especially software engineering, we often tie our identity to the tools we use. We think in terms of languages and frameworks. But what if the real drive isn't the tool itself? I’ve come to see that development is just one form of expression, a vehicle for creativity. Once I stopped focusing on code as the goal and began seeing it as a means to create, everything shifted. This year, my motto has become "creativity above all." I’m learning that true fulfillment doesn’t come from mastering a single tool but from figuring out what I want to build, regardless of the medium. Sometimes that means writing a program, other times it means designing something physical, or even just solving a puzzle in a new way. The medium is secondary. When you focus on creating, the boundaries of your profession blur. You stop being just a "developer" or an "engineer" and start becoming something broader, a problem solver, a creator. You become more engaged with the process and less concerned with how you label yourself. It’s freeing. You stop asking, “What can this tool do?” and start asking, “What can I do?” Once you make that shift, the possibilities open up. The focus moves away from the tool itself to the end result, and that’s where the real magic happens. So, this year, I’m embracing the idea that creativity matters more than the method. Engineering, coding, writing, it’s all part of the same thing: creating something that didn’t exist before. When you look at it that way, every tool becomes an option, and the joy of making becomes the real focus. --- ### Create Opportunities, Build Ideas **Date:** 10/1/2024 **Description:** A reflection on the mindset of proactive creation over passive waiting, urging individuals to seize control of their path. **Draft Status:** Published **Slug:** create-opportunities-build-ideas Opportunities are not always handed to us. Sometimes, they don’t exist in the world we find ourselves in. But that doesn’t mean we should wait for them to appear. The most successful people don’t simply react to what’s around them; they shape the world to fit their vision. Creating an opportunity is about identifying a gap or inefficiency, then positioning yourself to fill it. In some ways, it’s like building a bridge where there’s no road yet. Many of the most successful startups were born this way, because their founders saw something missing and made it. Airbnb didn’t just wait for the travel industry to change. They realized that people might prefer staying in homes rather than hotels, and they built the platform that made that possible. The same holds true for ideas. You don’t have to wait for inspiration to strike; you can cultivate it by thinking through problems deeply, making connections between different fields, and staying curious about how things work. If something you need doesn’t exist yet, you can build it. Often, the best ideas come not from luck or sudden inspiration but from deliberate effort, working through versions, failures, and tweaks. Waiting means relying on others to set the pace. Instead, you can set your own pace by creating the very things you seek. It’s not just about being proactive; it’s about being a builder in a world full of consumers. --- ### Building Startups, Building Your Legacy **Date:** 9/24/2024 **Description:** Use your startup as a foundation to shape the legacy and future you want to live in. **Draft Status:** Published **Slug:** getting-a-purpose I have a motto that sums up why I love entrepeneurship "@components/ContentBlock.astro"; > Entrepreneurship should always have a goal, that should be translated into impact to society. We are sculpting our own legacy, a startup must be our stepping stone to build the future we want to live in, the future we want for our family and children. Most people think of entrepreneurship as a way to make money. But that’s not enough. If you're just chasing money, you're missing the point. The real goal of entrepreneurship should be to create something that matters. Something that makes a difference in the world. Think of it this way: your startup is a tool. It’s a tool for building the future. And not just any future, but the one you want to live in. The future you want your kids to grow up in. It’s a stepping stone, a way to leave your mark. This mindset changes how you think about everything. You start to see your business as more than just a job or a paycheck. You see it as a piece of your legacy. That’s why the best entrepreneurs aren’t just trying to build successful companies, they’re trying to shape the world. The irony is that this approach tends to make startups more successful. When you’re driven by a clear purpose, it resonates with people. Customers, employees, investors, they can sense when you’re building something bigger than yourself. So when you're starting a company, think about the long term. What impact do you want to have? What kind of world do you want to help create? Your startup is just the first step. Make sure it’s headed in the right direction. --- ## Complete Projects Collection ### Aramo **Date:** 10/22/2024 **Description:** Escape to destinations less than 4h away, no vacation days needed. Fly on friday be back by Monday, get more unforgettable experiences! **Title Correction:** Aramo V2 **Draft Status:** Published **Slug:** aramo-v2 **Aramo: Travel Without Losing Vacation Days** Have you ever wanted to escape for a weekend but felt overwhelmed by the planning? Aramo is the solution. We’re a travel platform designed to maximize your free time. We focus on destinations within 3 hours by plane or 4 hours by train, with departures on Friday afternoons and returns on Sunday evenings. Our unique offering: 1. ⁠An annual calendar integrated with weekends and holidays in your city. 2. ⁠Pre-selected destinations and hotels for a hassle-free experience. 3. ⁠No date filters: discover travel opportunities all year round. 4. ⁠Enhanced experiences for long weekends, making the most of holiday breaks. Aramo transforms weekends into mini-vacations, letting you explore new cities without sacrificing workdays. Imagine leaving work on Friday and having dinner in Rome that same evening, enjoying the entire weekend, and being back home Sunday, ready for work on Monday. That’s Aramo. With Aramo, we don’t just sell trips; we sell time and unforgettable experiences. Will you join us in revolutionizing weekend travel? --- ### AdsNotifier **Date:** 4/23/2024 **Description:** Monitor your competitors Facebook ad strategies with AdsNotifier. **Demo URL:** https://adsnotifier.com **Draft Status:** Published **Slug:** adsnotifier ### AdsNotifier Project Overview **AdsNotifier** is a tool designed to help businesses monitor and analyze competitor Facebook ads in real-time. ![Aramo](../../../../public/img/adsnotifier.png) Its features include: - Instant notifications when competitors launch new ad campaigns. - Insights into competitor ad performance (impressions, clicks, conversions). - Ad copy and creative tracking to understand messaging and design. - Access to historical ad data for comprehensive analysis. This allows companies to react quickly to competitors' strategies and optimize their own ad campaigns for maximum ROI. For more details, visit [AdsNotifier](https://adsnotifier.com/). --- ### La Cocina de Jorge **Date:** 6/1/2023 **Description:** La Cocina de Jorge is my hobby website where I share my recipes. **Demo URL:** https://cocina.jorgeorejas.com **Draft Status:** Published **Slug:** cocina ### La Cocina de Jorge Project Overview **La Cocina de Jorge** is my hobby website where I share my recipes. ![La Cocina de Jorge](../../../../public/img/cocina.png) Super simple website built with Astro. I use it so start practicing Astro and also to share my recipes with my family & friends. I'm not a professional chef, I just like to cook and share my recipes with my family & friends. --- For more details, visit [La Cocina de Jorge](https://cocina.jorgeorejas.com/). --- ### Aramo **Date:** 9/5/2022 **Description:** Aramo is a platform that allows you to create your own shared trips with your friends. **Demo URL:** https://aramo.app **Draft Status:** Published **Slug:** aramo ### Aramo Project Overview **Aramo** is a platform that allows you to create your own shared trips with your friends. ![Aramo](../../../../public/img/aramo.png) It had a social focus, allowing users to share their trips with friends, family and even strangers. People with a common interest could plan trips together and share their experiences. Imagine finding a group of people to go to Formula 1 races, important football matches, music festivals, conferences, ski resorts, etc. --- > The name Aramo comes from the Asturian god "Aramo", he was the god of the crossroads, and the god of the travelers. Aramo mountain range, sacred to the Asturian god, is the mountain range that all asturian people pass through when they travel south. --- For more details, visit [Aramo](https://aramo.app/). --- ## Complete Work Experience Collection ### Growth Associate at Vivla **Start Date:** 9/23/2024 **End Date:** Present **Slug:** vivla Vivla is an innovative real estate company offering a co-ownership model for holiday homes. It allows clients to purchase shares in premium properties, starting from 1/8 of a home, you own it and have the freedom to sell when desired. Vivla handles all maintenance, giving homeowners a hassle-free experience and access to our network of properties across top destinations. The company’s mission is to make second home ownership more accessible, affordable, and enjoyable, offering flexibility and hassle-free holiday experiences. ### Mid-Level Growth Engineer at Factorial **Start Date:** 11/21/2022 **End Date:** 9/23/2024 **Slug:** factorial FactorialHR is an all-in-one HR software platform that helps businesses manage employee onboarding, time tracking, payroll, performance reviews, and document management. It streamlines HR processes, making it easier for companies to focus on growth and efficiency.